Oracle buys digital measurement co Moat

The US-based enterprise technology major Oracle announced its deal to acquire Moat, a digital measurement cloud company.

Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.

Moat has grown its attention analytics business by over 100 percent in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients.

Some of the enterprise customers of Moat include Nestle, Procter & Gamble, Unilever, ESPN, Facebook, NBCUniversal, Snapchat and YouTube – for providing measurement, analytics, and intelligence.

Jonah Goodhart is the co-founder and CEO of Moat.

“With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign,” said Eric Roza, SVP and GM of Oracle Data Cloud.