Oracle and innovation in retail technology at NRF 2018

Online shopping trendsOracle made several announcements aimed at enhancing customer experience and efficiency through its latest retail technology at NRF 2018.

Oracle announced that luxury retailer Chalhoub has deployed Oracle Retail Xstore Point-of-Service to modernize its customer experience.

Chaloub’s Oracle Retail Xstore implementation is the first in the Middle East and the result of a six-month installation process in partnership with Logic Information Systems. The project for the Dubai storefront included deployment of more than 100 registers, 60 of which are mobile, bringing mobile checkout, integrated payment systems and improved store operations to the brand.

Chalhoub runs a network of 650 retail stores with fashion and cosmetic lines including Chanel, Louis Vuitton and Christian Louboutin across the Middle East. Today the Chalhoub Group employs more than 12,000 people in 14 countries.

“With the help from Logic and Oracle, we migrated from the Oracle Retail Point of Service to latest version of Oracle Retail Xstore Point-of-Service. We can now deliver a modern mobile experience to our customers,” said Olivier Leblan, group chief information officer, Chalhoub.

Ray Carlin, senior vice president of Oracle Retail, said the Point of Service system must allow retailers to transact and interact with consumers as they choose.

Oracle Retail will be showcasing the full suite of Oracle Retail solutions and cloud services at the NRF 2018.

Oracle Hospitality and FreedomPay announced collaboration to provide secure payment processing for conference attendees at the Jacob K. Javits Center in New York City.

The companies have integrated FreedomPay’s Advanced Commerce Platform with Oracle Hospitality’s MICROS point-of-sale devices to provide full EMV support to over 175 events annually supporting over 35,000 global companies.

The contactless EMV support enables customers to save time by tapping their payment card on the reader versus inserting their card into the device, the combined payment solution enables consumers to utilize the payment options they desire.

Oracle Hospitality provides compact point-of-service terminals. It also offers integrated portfolio of hardware and software solutions that enable food and beverage operations to streamline managerial tasks, increase speed of service and elevate the guest experience.

“The NRF conference is about showcasing the technology that will build future customer experiences and with FreedomPay we’ll be highlighting the potential of contactless EMV payments in the hospitality industry at food vendors across the Jacob K. Javits Center,” said Laura Calin, vice president of strategy, Oracle Hospitality.

Oracle introduced Oracle MICROS Compact Workstation 310 point-of-sale (POS) terminal. The cost-effective workstation is ideal for hospitality and retail applications that feature a limited menu or assortment and require a smaller footprint, terminal portability or additional capacity during peak trading or a sporting event.

Global customers such as UK neighborhood retailer McColl’s and UK specialty retailer Wyevale adopted Oracle Xstore POS with Oracle MICROS hardware.

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