Infotech Lead India: NETGEAR has decided to expand its product portfolio and drive a stronger partner strategy in India.
The new strategy is expected to address increasing opportunities in the SMB segment.
India has around 50 million SMBs, of which 10 million are tech-savvy. This number or the addressable market opportunity will increase to approximately 11 million by 2015. Also, SMBs in the country will grow at a compound annual growth rate (CAGR) of 15 percent by 2015, contributing $ 15 billion or over one-third of India’s overall IT spend.
“We can foresee overall growth for NETGEAR in coming years by tapping the SMB segment,” said Subhodeep Bhattacharya, regional director, India & SAARC.
NETGEAR focuses on its SMART IT vision which envisages a reliable, affordable and simple range of products covering the entire infrastructure needs of small and medium businesses, encompassing switching, storage, wireless and security solutions and it foresees huge growth in this field.
NETGEAR already has home and prosumer product business in wireless routing, including 802.11AC routers, ReadyNAS storage, and security hardware products like UTM and VPN. It has also forayed into service providing with 3G products and Wi-Fi equipment.
“With these wide array of product lines, we can surely address the requirements of every aspiring SMB company in India. Our products are technically competent, rightly priced, and easy to use that provides much more compelling value proposition to the consumers. We want to see ourselves as leaders in home and retail segment, commercial space, and service providers sector. In India, the initial focus was on low-end market but now the company is having very ambitious plans to expand heavily into the mid-market,” Bhattacharya added.
NETGEAR is also increasing the reach to partners like value added resellers and tier-2 SIs. For large deals, the company will work with large SIs.
NETGEAR also initiated the process of roping in specialized partners.
To tap the SMB segment, NETGEAR is in the process of building a channel ecosystem in the country, wherein it is looking for competent partners who could help the company penetrate deeper into the Indian market.
NERGEAR currently has Ingram Micro and Rashi Peripherals as its national distributors; together they address close to 1,000 partners in the country.
This fiscal, the company will spread its footprints to the top 40 cities, up from the top eight cities and some B- and C-class cities last year.