Spending on enterprise external OEM storage systems dropped 0.1 percent to $7.9 billion in the fourth quarter of 2019.
Total external OEM storage capacity shipments rose 9.4 percent to 21.2 exabytes during the quarter.
Revenue generated by original design manufacturers (ODMs) selling directly to hyperscale datacenters grew at 38.2 percent to $6.5 billion while capacity shipped rose 64.5 percent to 70.8 exabytes.
Total capacity shipments including external OEM + ODM direct + server-based storage grew 30.8 percent to 120.2 exabytes.
Dell Technologies was the largest external enterprise storage systems supplier, accounting for 27.6 percent of revenue.
HPE had storage revenue share of 10.1 percent.
IBM had storage revenue share of 9.1 percent.
NetApp captured the fourth position with storage market share of 8.9 percent.
Huawei grabbed fifth position with storage market share of 7.8 percent.
Hitachi and Pure Storage are out of the top 5 ranking for top storage suppliers.
The All Flash Array (AFA) market generated $3.23 billion in revenue during the quarter, up 8.4 percent year over year.
The Hybrid Flash Array (HFA) market was worth a little more than $3.04 billion in revenue, down 2.8 percent from 4Q18.
Dell Technologies was the largest enterprise external OEM storage systems supplier during the third quarter, accounting for 31.5 percent of revenue.
NetApp had 9.9 percent share in the storage market. HPE/New H3C Group had 9.6 percent share in the storage market.
Huawei, Hitachi, and IBM had storage revenue shares of 7.0 percent, 6.2 percent, and 6.0 percent, respectively.
Despite growing and gaining market share during the third quarter, Pure Storage and Lenovo did not finish among the top 5 companies.