Infotech Lead America: NCR Corporation has launched NCR Movie Time, a Smartphone application that enables consumers to browse schedules, buy tickets and concessions, check loyalty profiles and more.
NCR Movie Time can be designed specifically for individual cinema brands, enabling theatre operators to maximize valuable marketing opportunities with consumers and to build loyalty.
“Cinemas today are under increasing pressure to differentiate themselves from the competition,” said Dennis Redmer, VP of Operations, MJR Theatres.
“At MJR we believe technology can’t replace personal service, but it certainly can enhance it. NCR Movie Time allows our customers to connect directly with us through a customized app specifically branded for our theatres, providing a new level of interaction,” Redmer added.
NCR Movie Time stores loyalty and credit card information with password protection and allows users to redeem orders at any point of sale, kiosk or usher stand. The application also allows users to store their order history, rate movies, and rate their overall experience at the theatre.
“With the explosion of mobile devices, movie patrons expect to be able to interact with their local theatre in an easy, rewarding way and NCR Movie Time is designed to meet that need today,” said Brian Whitney, general manager of NCR’s cinema solutions, NCR Hospitality.