Mobiquity buys enterprise-class mobile software provider VPP

Infotech Lead America: Mobiquity, a provider of mobile solutions and apps, has acquired Vertical Performance Partners (VPP), an enterprise-class mobile software provider.

The acquisition will enable Mobiquity to offer Velocity, VPP’s software for branded interactive live meetings, events and training sessions, to its enterprise clients.

Currently, pharmaceutical customers such as Bristol-Myers Squibb and Johnson & Johnson are using Velocity to get the most value out of meetings and training programs by using mobile to engage and empower attendees.

The strategic investment will allow Mobiquity to ensure growth as the pharmaceutical and mHealth sectors are key verticals for Mobiquity’s continued growth.

In addition, VPP team has joined the newly formed Mobiquity Velocity Solutions, led by Carl Wooten as vice president and general manager, to ensure continuity in business relationships.

Bill Seibel, founder, chairman and chief executive officer, Mobiquity, said: “The acquisition of Velocity enables us to broaden our client base and provides us another enterprise-class solution we can introduce to our clients.”

Velocity joins Mobiquity’s mobile product offerings that include FanShots, a customizable mobile photo booth that enables fans to capture, send, and socialize images that chronicle their experiences at live events, such as sports games and concerts.

Otsuka America Pharmaceuticals is one of the pharmaceutical clients of Velocity.

Robert Bissett, field operations manager, Otsuka America Pharmaceuticals, said: “Velocity’s benefits to OAPI are the content and app deployment tools that allow us to go completely paperless during our events, which saves time, effort and money.”

In addition, Velocity allows the pharmaceutical firm to deploy its content onto mobile devices for both onsite and offsite interactive efforts that provide insightful performance metrics.

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