Micromax deploys Brocade switches in virtualized data center

Indian mobile handset manufacturer Micromax Informatics has deployed Brocade Ethernet fabric technology in a new virtualized data center.

The company has selected the low-latency Brocade VDX 6740 10 Gigabit Ethernet (GbE) switches as the network foundation of the new data center. Brocade ADX application delivery switches have also been deployed in the new Micromax data center to accelerate application performance, increase application availability, and improve security.

Micromax currently has 16 percent market share in India and has strong presence in neighboring South Asian countries. The company ships more than 3 million mobile handsets a month.

The mobile major is planning to expand its international business. Currently international revenues account for less than 10 percent of its total income, and the company is aiming to increase it to 50 percent in the next five years.

The new virtualized data center is designed to meet the needs of the company to expand internationally.

Company officials say that a next-generation data center to support warehouse and factory operations as well as a Micromax call center—which has ballooned from 50 seats to 200 seats in the last three years—is an important element in the Micromax expansion plans.

“Given the pace at which we have been growing, and the challenges of establishing a strong presence in new markets, building a data center that is both scalable and flexible is a crucial development,” said Atul Nigam, CIO of Micromax Informatics.

“While data center virtualization was obviously the path to follow, our biggest issue was finding a network infrastructure that would enable a high level of operational automation while having the flexibility to accommodate rapid data center evolution,” Nigam added.

The virtual data center initially will have 40 Virtual Machines (VMs) running on four racks of blade servers. This will be scaled to 100 VMs and 10 server racks within a year.

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