Infotech Lead America: The market for mHealth app services will reach $26 billion globally by 2017.
Top mHealth publishers manage to generate more than 3 million free and 300,000 paid downloads in the USA on the iOS platform. The reach on other platforms and in other countries differ a lot but show also the increase of business potential for mHealth apps.
A significant number (15 percent) of mHealth applications are primarily designed for healthcare professionals. These include CME (Continued Medical Education), remote monitoring and health care management applications.
Currently there are 97,000 mHealth applications in major app stores, 42 percent of them adhering to the paid business model.
With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues.
“With the growing sophistication level of mHealth applications, only 9 percent of the total market revenue in the next 5 years will come from application download revenue,” said Patrick Houck, analyst at research2guidance.
84 percent of total mHealth application market revenue will come from related services and products such as sensors.