Meesho improves call volume thanks to Juniper’s SD-WAN solution

Juniper Networks has revealed benefits to Meesho, an e-commerce marketplace in India, after the deployment of Juniper’s AI-driven SD-WAN solution.
Meesho salesMeesho, which has 100 million users, aims to improve network connectivity of its partner call centers across multiple locations in India and enhance uptime for Meesho’s voice over IP applications. Juniper’s SD-WAN solution is powered by Session Smart Routing (SSR) and the Juniper Mist Cloud.

Juniper’s SD-WAN solution is the only visionary in the 2022 Gartner Magic Quadrant for SD-WAN. It is designed to improve user and application experiences, while enabling seamless connectivity and security.

Juniper was able to optimize and secure the network performance of Meesho’s outsourced partners across India, who support seven different local languages.

Juniper’s session-smart approach to SD-WAN enabled Meesho’s outsourced call center partners to route calls to the next available connection without any disruption, balancing traffic over the MPLS and broadband internet links based on session policies and network status, to allow IP voice calls priority over other call center applications.

Meesho has doubled call volume during its biggest yearly online sale. Despite an almost 30 percent increase in overall call volume, Meesho has witnessed a significant increase in its call retention rate without experiencing any issues.

“With Juniper’s AI-driven SD-WAN solutions, we have achieved an overall increase in call volume and retention rates. We have also managed to build a service-centric network that allows us to unlock new levels of growth while strengthening our customer relationships,” Ismail Mohideen, Director of IT, Meesho, said.

“Our Session Smart routing technology is helping Meesho to harness the power of a cloud delivered call center with superior quality voice capabilities and AI-driven insights,” Sajan Paul, Managing Director & Country Manager, India & SAARC Juniper Networks, said.

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