Maveric Systems appoints B Sriram as senior vice president – Sales Support

IT Lifecycle Assurance provider Maveric Systems has appointed B Sriram as senior vice president – Sales Support.

He will be responsible for strengthening Maveric’s global sales strategy and working with leaders in the banking, insurance and telecom verticals.

Sriram joins Maveric from HCL Technologies, where he created an impactful Inside Sales organization for the financial services vertical.

Maveric recently appointed Sridhar Parthasarathy as VP & Head, Telecom Business Unit; Ajit Kalle as VP, Telecom – Delivery; and S Saiseshan as VP, India & APAC.

In his new role, Sriram will focus on building collaborative relationships with IT product companies, system integrators, sourcing advisories, consulting firms and analysts to create and grow Maveric’s ecosystem.

Earlier, Sriram worked with TVS Group, Kotak Mahindra, General Motors Acceptance Corporation and Dell International.

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