Macau casino operators drive digital transformation with Avaya


Avaya said four out of the six casino operators in Macau are tapping its capabilities to drive their digital transformation strategies.

Avaya solutions will give faster responses to guest needs, speedy guest access to services and information, reduced costs through shared resources and centralised systems.

Tourism and gaming are the pillars of Macau, known as the Las Vegas of the East. Casino operators in the nation face unprecedented challenges to create the unparalleled guest experience their clientele expects.

As such, casino operators are increasingly focusing on the wider tourism market, entertainment and non-gaming revenue streams, along with cost-cutting initiatives and efficiencies to drive profitability.

With Macau in the midst of a multi-billion dollar development boom, operators also need to provide competitive differentiation, while looking to future-proof investments.

Arya MM

[email protected]

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