Yum! Brands, the parent company of KFC, has tapped Aruba Networks to deliver free Wi-Fi at KFC restaurants around Australia.
The food retail chain selected the Aruba Networks solution to drive in-store engagement and deliver customized interactions with consumers via a guest access wireless network. More than 190 KFC restaurants have implemented the Aruba Networks solution, with a view to extending this to all stores nationally.
On average, a total of 45,000 sessions were recorded on the KFC free Wi-Fi network over a four week period. These sessions consumed 1,711,132 minutes of browsing and 139,197.35MB data transferred. Devices accessing the network include iPhones, iPads, Android phones and tablets and laptops.
Saqib Hussnain, enterprise systems manager at KFC said customer engagement was important, but the ability to deliver marketing through video ads, or discount offers was also a key driver. With links to a CRM system, these messages could be personalized.
The Aruba Networks ClearPass Access Management System has allowed KFC to deliver a customized guest user experience. This includes a KFC-branded splash page and skin developed by Aruba, security of Terms and Conditions upon launch and timed sessions with data limits. With one access point per store, ClearPass traffic is securely tunneled via the remote access points to a centralized Aruba controller, which is scanned by KFC’s content filter.
Aruba Networks’ AirWave Network Management System allows the KFC IT team to view the status of all remote access points and controllers. It offers the ability to set alerts in the event of device failure and gives transparency into details such as the number of users connecting, popular locations, data usage, and device types.