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Intel Arc will be the brand name for its consumer graphics products

Intel announced that Intel Arc will be the brand name for its upcoming consumer high-performance graphics products.
Intel Roger Chandler
The Arc brand will cover hardware, software and services, and will span multiple hardware generations, with the first generation, based on the Xe HPG microarchitecture, code-named Alchemist (formerly known as DG2). Intel revealed the code names of future generations under the Arc brand: Battlemage, Celestial and Druid.

“The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel’s deep and continued commitment to gamers and creators everywhere,” says Roger Chandler, Intel vice president and general manager of Client Graphics Products and Solutions.

Intel Xe is a scalable graphics and compute architecture designed to deliver exceptional performance and functionality spanning integrated to discrete and data centers to supercomputers.

Intel Arc graphics products are based on the Xe-HPG microarchitecture, a convergence of Intel’s Xe LP, HP and HPC microarchitectures, that will deliver scalability and compute efficiency with advanced graphics features.

Alchemist, the first generation of Intel Arc products, will feature hardware-based ray tracing and artificial intelligence-driven super sampling, and offer full support for DirectX 12 Ultimate.

Intel’s long-term vision is to bring frictionless gaming and content creation experiences to gamers and creators worldwide, giving them innovation and choice in hardware coupled with open and accessible software tools.

Alchemist products will arrive in the first quarter of 2022. Customers can visit Intel.com/Arc for more details, with more specifics arriving later in 2021.

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