Intel announced the appointment of HP executive Christoph Schell as executive vice president and chief commercial officer to lead the Sales, Marketing and Communications Group (SMG).
Christoph Schell will succeed Michelle Johnston Holthaus, who will take on a new role as general manager of Intel’s Client Computing Group (CCG).
Christoph Schell joins Intel from HP, where he was most recently chief commercial officer. With his go-to-market team, he led customer and partner success, category management and customer support globally.
Christoph Schell will oversee Intel’s global sales, marketing and communications teams, leading the company’s efforts to foster innovative sales and marketing approaches that broaden Intel’s business opportunities and deepen customer relationships worldwide. Schell will become a member of the executive leadership team and will report directly to Intel CEO Pat Gelsinger.
