IBM, Salesforce to tap digital transformation deals in India

IBM and Salesforce IndiaBluewolf, an IBM company, has launched a new practice to add digital transformation customers in India with CRM company Salesforce.

The new practice will leverage Bluewolf’s delivery capabilities in Salesforce, artificial intelligence (AI), and innovation strategy, combined with IBM’s position in cognitive and design-thinking, to help clients.

According to Bluewolf’s Annual State of Salesforce report, 88 percent of IT professionals say the top two reasons their organization use Salesforce is for customer acquisition and retention, above all other business goals.

IBM and Bluewolf have expertise enabling design-driven transformation on Salesforce across sales, service, marketing, and IT. The partnership has delivered over 10,000 Salesforce projects globally.

“Giving developers the ability to integrate IBM Watson services into Salesforce will combine insights from unstructured data inside or outside an enterprise and customer data delivered by Salesforce Einstein to enable faster decisions across sales, service, marketing, commerce and more,” Lula Mohanty, managing partner, GBS, IBM said.

Bluewolf India Salesforce practice brings Salesforce Einstein and IBM Watson resources, data scientists, business process and integration leaders, and delivery that prioritizes customer experience at the core of every engagement.

“As a leader in the Salesforce implementation ecosystem, we will focus on outcomes-driven consulting that puts the customer and employees at the center of the experience,” Eric Berridge, CEO of Bluewolf said.

Last year, IBM and Salesforce announced a partnership to deliver joint solutions to leverage artificial intelligence and enable companies to make smarter decisions.

“As we enter the Fourth Industrial Revolution, we will continue to empower companies of all sizes and industries to redefine customer experiences putting AI to use inside their organizations,” Sunil Jose, country leader, Salesforce India.

Image: L-R: Sunil Jose, country leader, Salesforce India, Mark Foster, senior VP, GBS, IBM and Lula Mohanty, managing partner, GBS, IBM

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