IBM powers United Airlines mobility strategy

IBM United Airline

IBM and United Airlines announced a collaboration to deliver a suite of enterprise iOS apps to ease workload and improve customer experience.

Part of IBM and Apple’s global partnership, these made-for-business apps will be powered by analytics and customized to further drive the airline’s digital transformation, enhancing how United serves its customers.

United Airlines is leveraging Mobile at Scale for iOS, a new IBM app design and development model for the rapid development and deployment of multiple iOS apps.

United will also have access to IBM Studios in multiple cities, as well as IBM iX team specializing in design, development and integration team to rapidly deliver new apps that are tailored specifically to support the needs of United’s employees.

Over the past several years, United has increasingly sought to unlock its global workforce by putting the unique capabilities of iPhone and iPad in the hands of employees.

With data and insight at their fingertips, flight attendants will have greater visibility into which customers are connecting in order to assist them in finding their gates upon arrival.

Customer service agents, long tied to their work stations and gate podiums, will have more freedom to move about the concourse assisting customers instead of being tied to a fixed position.

With IBM set to develop a suite of  IBM MobileFirst for iOS apps – both market ready and custom iOS apps – for the airline’s growing deployment of iOS devices, United expects this collaboration will further heighten its mobility strategy.

“This enhanced strategy with mobile solutions from IBM and Apple allows United Airlines employees to tap into the right information at the right time to instantaneously address the needs that matter most to passengers,” said Dee Waddell, Global Managing Director, Travel & Transportation Industries, IBM.

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