IBM opened a POWER Acceleration and Design Center at U.K. government’s Science and Technology Facilities Council Hartree Centre in Daresbury.
The new facility marks a start to the British Government’s recently announced investment and expansion of the Hartree Centre. NVIDIA and Mellanox also collaborate for the latest development.
POWER Acceleration and Design is designed to boost modelling and simulation, big data analytics and cognitive computing research in the U.K. in order to deliver economic growth on a national scale.
U.K. businesses will be able to make use of the advanced computing systems with the help of technology innovations developed by IBM and fellow OpenPOWER Foundation members including NVIDIA and Mellanox.
Increasing application performance while minimizing energy consumption are challenges businesses face in exploiting conventional high performance computing technologies and the resulting race towards exascale computing.
Optimizing existing applications on POWER-based systems can offer businesses significant competitive advantages.
Separately, IBM launched data exchange called Universal Behavior Exchange to empower marketers to engage customers in the moment.
IBM Universal Behavior Exchange is a key component of IBM Marketing Cloud, which allows marketers to easily connect data across their solutions to help them better understand and engage with their customers.