IBM B2B Commerce aims to simplify purchasing on digital platforms

Enterprise IT vendor IBM announced the launch of B2B Commerce to simplify the B2B (business-to-business) buying on digital platforms to ensure better customer engagements.

IBM B2B Commerce, available from tomorrow, enables businesses to find and purchase products across any channel or device without complex processes. B2B businesses can build these advanced B2B digital storefronts in minutes without any technical experience.

IBM says most B2B organizations rely on inadequate systems to engage the customer – from online catalogs to manual sales processes.

The company said IBM B2B Commerce provides new drag-and-drop features for organizations to build B2B storefronts. By bringing omni-channel capabilities to B2B customers, partners and field sales teams, organizations can expect an increase in customer satisfaction and revenue while reducing total cost of ownership and the need for hands-on support.

IBM B2B Commerce

Office Brands, one of the customers of IBM B2B Commerce, says the new IBM capabilities empower the company to simplify the B2B buying process.

“With so many office supply vendors to choose from, it is critical for us to make it as easy as possible for our customers to order the products they need for their business across our expanding portfolio of offerings,” said Ritesh Patel, CIO at Office Brands, Australia’s largest independent office products dealer.

Forrester Research earlier said the U.S. B2B ecommerce market was predicted to reach $559 billion in 2013 – more than twice as big as B2C ecommerce sales.

Charles Chu, vice president, Products & Strategy, B2B & Commerce, IBM, said: “IBM is helping clients meet new demands by bringing new omni-channel capabilities to B2B for the first time to make it easier for customers to purchase the products they need when they need them.”

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