HPE has unveiled GreenLake Flex Capacity for channel partners and presented additions to HPE Partner Ready Digital Marketing Program.
The enterprise networking company said HPE GreenLake Flex Capacity for partners enables them to make more profit by selling HPE’s on-premises consumption solution.
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HPE — at its 2018 Global Partner Summit — also launched enhancements to its HPE Partner Ready Digital Marketing Program to help partners improve their marketing effectiveness and increase sales.”
“We are focused on bringing the best innovation to our partners so they can capitalize on market disruptions and grow profitably.” said Paul Hunter, Worldwide Head of Partner Sales at HPE.
Research agency IDC says consumption-based procurement will account for 40 percent of enterprises’ IT infrastructure spending by 2020. IT heads, IT managers and IT CIOs at enterprises want to pay for the infrastructure they consume each month — allowing flexibility to scale up or down as required, while avoiding capital expenses.
HPE’s new offering for channel partners will help customers adopt a pay-per-use model and access new on-premises technologies – such as software-defined infrastructure, all-flash storage and private cloud – without a significant upfront investment.
The HPE GreenLake Flex Capacity for partners offering enables system integrators, resellers and distributors to deliver HPE’s differentiated, GreenLake Flex Capacity directly to customers.
The offering — launched with specific packages for seven of HPE’s popular products — features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell.
They are designed to empower partners to earn increased margin and can build an annuity revenue stream with a projected 25 percent year-over-year growth rate, HPE said.
HPE said the HPE Digital Marketing Maturity Assessment enables partners to understand their digital and social capabilities through a structured online survey and assessment framework to evaluate digital marketing maturity.
