Hewlett Packard Enterprise (HPE) has won a tech deal from German soccer club SV Werder Bremen to jointly drive digital transformation initiative.
HPE will deploy and manage an edge-to-cloud infrastructure and the analytics and data lakehouse platform HPE Ezmeral. This will be the foundation for launching a range of digital services in the coming months and years, including the new official Werder app and data analytics to support the club’s decision making.
HPE, as Werder Bremen’s digital transformation partner, will do the implementation and management of an edge-to-cloud infrastructure, ranging from networks and sensors in Werder’s stadium “wohninvest WESERSTADION” and the club’s data center to the public cloud.
The cloud-native HPE Ezmeral platform will be the foundation for the continuous analysis of data from various sources inside and outside Werder’s stadium. The platform provides a unified access to distributed data, to analytics tools and data-operations processes.
“Together with HPE, we are striving to further develop our data analytics capabilities into a data intelligence platform,” said Nico Hruby, Chief Digital Officer of SV Werder Bremen. “This will enable us to even better analyze existing data in order to incorporate it into decisions and offer services for fans and partners.”
One of the first digital services developed by HPE will be the new Werder app which supports fans and business partners on matchdays and between. This can include buying tickets, navigating through the stadium, business networking, buying fan merchandise, or real-time access to game statistics.
HPE delivers the entire solution to Werder Bremen based on a flexible financing model where the club pays monthly fees and can increase investments based on sporting success.
“Data and data analytics are increasingly at the core of any sports business. This transformation project will help Werder Bremen effectively use this resource to provide superior value to fans, partners, athletes and club decision makers,” said Johannes Koch, Managing Director Germany, Senior Vice President Germany, Austria and Switzerland, HPE.
