HP to strengthen partner network with $1.5 billion investment

Infotech Lead India: HP will invest approximately $1.5 billion worldwide in channel programs and IT initiatives designed to reward performance, drive demand and simplify partner engagement, the company revealed at HP Global Partner Conference 2013.

HP also announced new programs and business models that enable partners to achieve success through simplified partner programs, more predictable performance rewards, and innovative tools to deliver consistency in partner engagement.

HP has now simplified HP PartnerOne program to help partners generate new leads, increase demand for products and services, mine existing business and make the sale. The company has implemented a simplified, consistent compensation model that removes rebate revenue gates and caps to improve partner revenue predictability.

Also, partners will now get increased rebates for higher specialist designations, delivering more opportunities to increase profitability. The company also extends the amount of time partners have to use their marketing development funds (MDF) from three months to six months, providing more flexibility around both marketing activities and cash flow.

HP is making a significant IT investment to roll out its new Unison platform, a globally consistent IT platform designed to enhance the speed, security, targeting and breadth of communications and joint business planning with channel partners.

HP’s new Information Optimization portfolio helps clients gain a solid return on information by capturing and analyzing 100 percent of their information in real time.

The company has launched a new HP Autonomy partner program, designed after HP PartnerOne, to make it easier to sell, market and deliver HP Autonomy products and services. The HP Vertica Analytics Platform is now available through the HP PartnerOne program, enabling HP partners to capitalize on market opportunities associated with high-performance, real-time Big Data analytics.

The full HP  Autonomy partner program will transition to HP PartnerOne, HP’s global partner program, in a phased approach throughout 2013.

In cloud computing segment, HP helps partners expand profitability and deliver Converged Cloud solutions that drive agility and speed innovation. As part of this, HP is extending partner programs to increase cloud opportunities for resellers, service providers and independent software vendors (ISVs).

The new HP CloudSystem Ready Program lets members of the HP AllianceOne Partner Program rapidly bring applications developed for the client server or internet environment to the cloud. ISVs can test applications using HP CloudSystem, including access to a test and development environment, training, a self-certification process, promotion resources and ongoing HP technical support.

In Printing and Personal Systems (PPS) group, HP is announcing a PPS Services Specialization to help partners extend their go-to-market portfolio by offering innovative HP services that span the entire product life cycle.

Also read: HP’s new innovations strengthen its HP converged infrastructure portfolio

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