HP lost significant share in India PC market Q1 2024: IDC report

PC market (inclusive of desktops, notebooks, and workstations) in India rose 2.6 percent to 3.07 million units in 1Q2024, according to IDC report.
India PC market Q1 2024 IDC reportThe desktop sales grew by 10.1 percent. Workstation sales rose by 2.7 percent. Notebooks sales fell by 1.7 percent. Premium notebooks (>US$1,000) grew by 21 percent.

In 1Q2024, the consumer segment grew by 4.4 percent due to low volumes in 1Q23 and some demand coming from e-tail channels during Republic Day sales in January. The commercial segment grew by 1.3 percent on the back of 56.9 percent growth in the government segment despite a decline in enterprise orders.

“PC vendors focused on clearing inventory, while a few vendors faced shipment delays leading to lower than expected sell-in,” said Bharath Shenoy, Research Manager, IDC India & South Asia.

HP led the market with a share of 30.1 percent in 1Q24 as it topped the charts in both commercial and consumer segments with shares of 32.4 percent and 26.9 percent respectively. HP led in both desktop and notebook categories with 28.9 percent and 30.4 percent shares respectively. HP’s shipments fell by 8.8 percent due to reduced enterprise orders and consumer shipment delays.

Dell Technologies has a share of 17.5 percent in 1Q2024. Dell Technologies has fared well in both commercial and consumer segments with a growth of 32.1 percent and 20.7 percent respectively. Dell had one of its best quarters in the commercial desktop category shipping 155k units, up 54 percent, helped by government orders.

Acer Group is the third largest PC vendor in India with share of 15.4 percent. Acer’s PC shipment in the commercial segment in both desktop and notebook categories grew by 19.9 percent and 32.0 percent, respectively. Acer Group’s consumer segment grew by 51.7 percent, driven by good momentum in e-tail channels.

Lenovo has a share of 15.1 percent in Indian PC market. Lenovo’s PC share in India fell by 1.3 percent in 1Q2024. Lenovo was second behind HP in the consumer segment with a share of 13.5 percent. Lenovo  has fourth rank in the commercial PC segment with a share of 16.3 percent. Lenovo has struggled in the government segment but fared well in the SMB segment. Lenovo is the #2 PC brand in SMB business with a share of 22 percent, growing by 9.4 percent. HP is the #1 PC brand for SMBs in India.

Asus held fifth position in the Indian PC market with 5.9 percent share in Q1. Asus PC shipment fell 8.3 percent. It stood second in the consumer notebook category ahead of Lenovo, with a share of 16.5 percent. The vendor focused on inventory correction in 1Q2024.

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