HP is stepping up its pressure on rivals in the networking business

HP is stepping up its pressure on rivals in the networking business.

The latest initiative is by offering additional warranty — free — to enterprise customers. Free and extra warranty means HP customers can ensure that better quality products are coming from HP.

The IT giant says the new HP Lifetime Warranty 2.0 provides networking customers around-the-clock support for three years at no additional cost, HP said on Thursday.

HP says this is industry’s first offering that ensures enterprises get remote support they need anytime, anywhere.

The strategy behind HP’s Lifetime Warranty 2.0 is to improve economics for customers — offering peace of mind with 24/7 support, while lowering operational costs.

24/7 phone support will be available for HP FlexCampus, HP FlexBranch and small business products for up to three years — all included in the purchase price of the covered products.

Rob Enderle, principal analyst, Enderle Group, said: “Business continuity is essential, and with Lifetime Warranty 2.0, HP is the first to add 24/7 phone support to its existing next-day hardware replacement agreement. HP is leading the industry with new enhancements for customers that are looking to contain costs and assure network uptime.”

HP says the Lifetime Warranty 2.0 includes next-business-day hardware replacement such as fans and power supplies, as well as technical support and free software upgrades for the life of the product.

In addition to HP Lifetime Warranty 2.0, HP offers a portfolio of additional services for customers.

“Organizations are spending millions on support to keep their network operating,” said Bethany Mayer, senior vice president and general manager, Networking, HP.

HP Lifetime Warranty 2.0 also increases the value propositions that channel partners bring to their customers and enables them to sell additional products and services, which helps to accelerate growth and profitability.

HP Lifetime Warranty 2.0 is available worldwide at no additional cost for HP FlexCampus, HP FlexBranch and small business products. Up to three years of 24/7 phone support is included in the purchase price of the covered products.

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