HP India strategies for BYOD leadership

Infotech Lead Asia: HP says mobile devices and OS are critical for the successful deployment of Bring Your Own Device (BYOD) projects in enterprises.

HP is now trying to gain leadership in BYOD projects after selling code, staff and technology involved in its WebOS software to LG Electronics. Also, HP does not focus on Palm smartphone business — which it bought in 2011 for $1.2 billion.

Morten Illum, HP’s Asia Pacific head of networking, said: “Network, devices, apps and OS play important role in implementing BYOD. After few years, network may become the most important element for the success of BYOD concepts across the world.”

According to Morten, HP can do well without the presence of their own devices and OS.

HP India is currently doing a major pilot project with a top financial institutions to allow their employees to bring their own devices. It will be a big boost for that financial institutions’ sales resources.

Recently, Richard Absalom, consumer impact IT analyst at Ovum, said: “Employees in emerging economies are demonstrating a more flexible attitude to working hours, and are happy to use their own devices for work. However, in mature markets, employees have settled into comfortable patterns of working behavior and are more precious about the separation of their work and personal domains,”

Several Indian enterprises — Reliance ADAG, CARE, among others — are in the process of finalizing strategies for executing BYOD plans.

Uday Birje, country manager, Network Consulting and Services, HP India, said: “Indian enterprises are in the process of deploying BYOD. The HP BYOD solution delivers a robust, simple and secure way for your enterprise to allow users to access your network as well as applications from their own laptop, tablet or smartphone.”

Leveraging HP Intelligent Management Center (IMC), single pane-of-glass management, IT can onboard, provision and monitor users, devices and traffic on the network whether the user is an employee, contractor or guest and the device is connected wired or wirelessly.

IMC moves beyond basic BYOD identity based access by offering you a comprehensive solution which includes single policy enforcement and converged network management across wired and wireless environments. Unified BYOD monitoring further enables you to optimize resource allocation and comply with regulatory requirements.

The success of BYOD projects have already started assisting phone  makers such as BlackBerry, Samsung, Nokia, Apple, etc. to gain more acceptance among enterprises.

To tap CIOs at enterprises, BlackBerry has unveiled an enhanced version of BlackBerry Balance, a software to help employees seamlessly use their smartphones and tablets for work tasks without compromising their privacy. The software also promises to help businesses cut security risk and save money on hardware and device management.

VMware and Red Bend are also building products for the estimated 28 percent of BYOD workers, according to PricewaterhouseCoopers. The market for such software and related products reached a projected $67.2 billion in 2011.

BlackBerry Balance is a part of BlackBerry 10 new operating system —  released on January 30.

According to analysts, dual-identity phone products have the potential to reduce the risk and cost to businesses of letting employees use their own phones and tablets for work. Monthly charges for these devices are typically 14 percent higher than for corporate-issued devices, an Aberdeen Group survey of 100 businesses found last year, and the use of personal devices can also expose companies to more security threats.

VMware’s dual-use software runs on Google’s Android mobile platform and will let one phone act as two: With the tap of an icon, the phone’s home screen will switch from showing personal wallpaper, contacts, schedule and applications such as Facebook to a business screen, with only an employer’s apps and contacts, all secured and managed by corporate engineers.

Recently, Ovum said that BYOD concept is getting huge traction in the technology market in emerging markets including India. Across 17 markets, 57.1 percent of full-time employees engage in some form of BYOD.

According to a research published by MarketsandMarkets, the total BYOD and enterprise mobility market is expected to reach $181.39 billion by 2017 with a CAGR of 15.17 percent.

Baburajan K
[email protected]

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