Govt projects drive India external storage market revenue to USD 70.2 mn

External storage market in India witnessed a double-digit year-on-year growth in vendor revenue and stood at USD 70.2 million, says the new report from IDC.

EMC continued to lead the market and increased its share to 33.5 percent from 31.2  percent majorly due to multi-million dollar deals from Government and Telecom vertical.

HP displaced IBM to gain the 2nd spot with 15  percent market share in Q1 2015. IBM and Netapp saw a de-growth while HDS and Dell witnessed marginal growth (quarter-on-quarter).

The market was primarily driven by government initiatives (like UID and e-governance projects) and large multi-million dollar technology refresh deals in the Banking vertical.

The market is expected to witness further growth due to increased storage demand from e-commerce companies, Healthcare and online Educational institutes coupled with the traditional verticals, in the coming quarters, the report said.

Increased acceptance of all-flash arrays is seen across organizations to improve efficiency in workloads like VDI, OLTP and BI etc. Also, market is witnessing increased deployments of hybrid-flash arrays as it caters to the needs of today’s organizations with both capacity and performance embedded in a single system.

SaaS services like Office 365, Salesforce are expected to cannibalize the traditional storage system business by some magnitude in the coming quarters.

IDC -India external storage marker

SaaS providers would need the additional storage systems to cater to this demand but some of them are expected to prefer storage component manufactures or white box players rather than traditional vendors.

Communications & Media, Banking and Professional Services continue to be the dominant verticals. While Government segment has seen increased spending, Manufacturing vertical saw a decline as compared to Q4 2014 but is expected to bounce back in the coming quarters.

Organizations are demanding innovative solutions with business outcome led pricing, which can integrate, process and analyze the large volumes of existing data to give them actionable recommendations, according to Dileep Nadimpalli, senior market analyst, Storage, IDC India.

According to Gaurav Sharma, research manager, Enterprise Computing, IDC India, new business models and renewed competition is forcing organizations of all sizes to revisit their business strategy.

A key component of this is the structured and unstructured data that needs to be analyzed across departments to contribute to this strategy, marketing programs, product positioning and customer delight. This is pushing organizations to revisit their storage architectures to accommodate more efficient technologies, hybrid arrays and storage management tools to be able to support this transition, the report said.

Rajani Baburajan

[email protected]

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