Google showcases technologies to Indian business leaders

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Enterprise IT major Google India has showcased its latest technologies to 2,000 business leaders at Atmosphere 2016 in Mumbai, India.

Google’s enterprise offerings include Apps, application hosting, data analysis, Cloud Platform, and workplace devices such as Chrome and Android hardware.

“In competition with other business productivity suites, Microsoft Office 365 in particular, Google continues to build out functionality that will increase the competitiveness and differentiation of Google Apps for Work as it further penetrates the large enterprise market,” said Meaghan McGrath, analyst at TBR.

Google does not share details on revenue from its enterprise business. Google’s cloud revenue (comprised of Google Apps for Work, for Education and for Government, as well as Google Cloud Platform revenue) grew almost 62 percent to $989 million in Q2 2016 by TBR estimates, and will continue to expand over the $1 billion mark in Q3 2016.

Google’s Atmosphere 2016

CIOs / CXOs of Flipkart, Hero MotoCorp and PwC attended the event.

Mahindra’s startup arm – SmartShift spoke about their adoption of Google’s enterprise offerings that are enabling their teams to connect. SmartShift runs an application on Google Cloud Platform that connects commercial drivers to load delivery jobs throughout the country – making logistics seamless and creating new opportunities for commerce.

According to Trends, over 70 percent of websites with .in domain are using Google’s enterprise technologies.

Flipkart and Ola Cabs have used Apps since their inception. Other key customers in India include Air Asia, Dalmia Cements, Dmart, Hiranandani, Jindal Steel, Go Air, Punj Lloyd and Yatra.

Google is making investments in growth areas, particularly Google Cloud Platform, its cloud infrastructure offering

More than 2 million businesses including Whirlpool are using Google Apps to power their IT, and major brands like Spotify, Coca-Cola and Disney Consumer Products Interactive Media have chosen Google Cloud Platform to power their infrastructure.

“These companies benefit from Google’s unparalleled speed, security and scale and can trust that they are making an investment in technology that will keep their business current as technology continues to develop,” said Google.