Future taps Cleversafe storage for housing digital media portfolio

Infotech Lead Europe:
Media group Future has selected Cleversafe’s data storage solution for archiving magazine titles and housing its digital portfolio.

The selection of Cleversafe is happening at a time when the spread of broadband connections and proliferation of tablet devices are opening up new digital markets for fast-moving content producers like the Future group.

For Future, this is a golden opportunity and it delivers valuable news, trusted advice and video to existing affluent audiences and to new international markets. Those audiences may be cyclists in the US, Linux programmers in Korea or rock music fans in Japan.

Future — with over 200 publications, mobile apps, events and websites attracting 50 million unique visitors to its websites per month — needed a solution that stores entire portfolio and image archive in a cost-effective manner.

It’s main challenge was limited server room space, and a desire to lower power usage.

Sam Eaton, director of Web Technology for Future, said: “Cleversafe has helped Future achieve its cost objectives with a solid implemented storage strategy.”

Future has seized leadership in Tablet revolution. Its gross sales on Apple’s iPad pass £6 million in 2012. 80 percent of sales is outside the UK. 65 percent of sales are paid subscriptions, while 60 percent of paid subscriptions are renewed. Future’s MacLife and T3 among best-selling digital magazines worldwide

In 2012, digital revenues up 30 percent at £20.6 million, while online audience up 70 percent at 50 million unique visitors per month. Tablet revenues running at $1 million per month.

Cleversafe leverages information dispersal algorithms to virtualize, slice, transform and disperse data across a network of storage nodes. This innovative approach to storing data makes data more inherently secure than other storage solutions.

Cleversafe claims that it reduces the number of copies required to store data, improving physical space requirements.

Cleversafe’s information dispersal technology enabled Future to realize its goal to secure all of its multi-media assets across its growing global business and was able to make much better use of its physical space and overall disk capacity.

Cleversafe claims that its object-based storage solution is 100 million times more reliable than traditional RAID-based systems and it doesn’t rely on replication to protect information. Its information dispersal capabilities reduce storage costs up to 90 percent while meeting compliance requirements and ensuring protection against data loss.

Recently, Cleversafe announced the formation of Cleversafe Solution Network designed to provide customers with a comprehensive ecosystem offering the most cost-effective, scalable and highly available end-to-end storage solutions to address today’s business requirements now and well into the future.

Ambika K
[email protected]

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