EMC retains lead in PBBA market with 66.5% revenue share

Infotech Lead America: EMC has retained lead in purpose-built backup appliance (PBBA) market with 66.5 percent revenue share in Q4 2012.

Symantec was trailing far behind with 11.8 percent of the market share and IBM took the third spot with 8.4 percent market share.

HP and IBM took a beating with sharp declines in their revenues while Symantec’s figures marked an improvement in year-over-year growth in the PBBA market in the fourth quarter of 2012.

Globally, the PBBA factory revenues increased 9.7 percent, totaling $859.5 million, in the fourth quarter of 2012.

The total worldwide PBBA capacity shipped reach 455,254 terabytes, posting a growth of 42.9 percent year over year.

IDC says PBBA open systems market registered just under $567.5 million in revenues, showing a 16.4 percent growth from the previous year’s fourth quarter.

PBBA is designed to improve the backup process by decreasing backup and recovery windows across multiple applications and operating platforms. By leveraging disk based technology, these systems handle network latency better than tape and work quicker to locate data to be restored.

“The total worldwide PBBA market resumed robust growth in the fourth quarter of 2012. Overall, the worldwide PBBA market experienced strong growth in revenue, capacity, and shipments,” said Robert Amatruda, research director, Data Protection and Recovery. IDC expects the worldwide PBBA to outpace the data protection and recovery software and hardware market as customers continue to embrace turnkey systems to alleviate their backup and recovery challenges.

Deduplication is the primary reason for the popularity of PBBAs. According to a report by IDC, EMC customers have achieved an 81 percent reduction in time spent managing backups, netting average payback periods of seven months and a return on investment of 450 percent over three years.

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