Infotech Lead America: CAMICO, a provider of specialty liability insurance for the accounting profession, has tied up with Dell to deliver Sales Cloud sales force automation software.
The association is meant for streamlining CAMICO’s sales processes and better track marketing effectiveness.
CAMICO insures more than 8,000 firms and 54,000 individual accountants throughout the country.
CAMICO leveraged the Dell cloud software solution to enable their remote representatives, improve visibility into sales performance, and streamline internal processes. The Dell solution will enable the company to track marketing spend throughout the sales cycle, allowing CAMICO to optimize marketing investments and improve top-line performance.
“Streamlining our sales processes and having better visibility into how sales and marketing are working is critical in a competitive industry like ours. We have looked at adopting Salesforce.com for years, but Dell’s ability to deliver an end-to-end solution including implementation services was the catalyst for moving forward,” said Jag Randhawa, vice president of IT and eCommerce, CAMICO.
Salesforce.com Sales Cloud enables CAMICO to forecast sales opportunities, plan budgets, track effectiveness of its lead-generation campaigns, and improve visibility and traceability to gain better business insight.
“The Dell cloud-based sales automation solution for CAMICO underscores our total solutions approach to delivering software as a service to help organizations achieve better business outcomes,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Software.
The sales automation solution at CAMICO is exemplary of Dell’s strategy to help organizations use cloud based applications and services to transform their business, accelerate growth, empower their workforce and invest in innovation. Delivering sales automation as a service using salesforce.com helps CAMICO use cloud to improve its sales and marketing outcomes.