Connected devices will represent 10% of Indian data by 2020 against 4% now, says IDC survey by EMC

Data from connected devices will represent 10 of the total Indian digital data by 2020 from 4 percent at presence, said a survey by IDC sponsored by EMC.

Internet of Things (IoT) will be one of the main drivers for Indian digital data which is nearly doubling in size every two years and will multiply 9-fold between 2013 and 2020 – from 326 exabytes to 2.8 zetabytes, said the IDC survey.

The study titled the Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things said that strong adoption of wireless technologies, coupled with the growth in Internet consumption, migration to digital TV and increasing sensors based machine to machine communication are playing a central role.

The Internet of Things will also influence the massive amounts of useful data – data that could be analyzed – in the digital universe.

IDC said business don’t need to wade through the vast amounts of data but instead can extract tremendous value by focusing on high-value, target rich data that accounts for 1.7 percent of the current Digital Universe.

This phenomenon will present new ways of interacting with customers, streamlining business cycles, and reducing operational costs, stimulating huge opportunity for businesses.

Conversely, it presents significant challenges as businesses look manage, store and protect the sheer volume and diversity of this data.

More than 50 percent of the data in the digital universe require some level of protection, from heightened privacy measures to fully-encrypted data.

Rajesh Janey, president, EMC India and SAARC

Rajesh Janey, president, EMC India and SAARC, said, “EMC is uniquely positioned with our federation model to seamlessly span the continuum of enterprise needs from data storage to information management to knowledge sharing while offering protection at every step with our best-of-breed, integrated, technology.”

By 2020, emerging markets including India, Brazil, China, Mexico and Russia will account for the majority of data. Currently, 60 percent of data in the digital universe is attributed to mature markets such as Germany, Japan, and the United States.

Mobility will be a key driver of the Digital Universe. Mobile Connected Things generate 18 percent of the Digital Universe in 2014 and it is estimated to grow to 27 percent by 2020.

India’s share of the global Digital Universe will double over this decade – from 3 percent in 2010 to 6 percent in 2020.

Two-thirds of the digital universe bits are created or captured by consumers and workers, yet enterprises have liability or responsibility for 85 percent of the digital universe.

More than 50 percent of the Digital Universe in India needs protection- This is significant especially if we look in the context of India ranking 4th in terms of most phishing attacks globally in 2013.

4.4 trillion gigabytes of data created in 2013, less than half the data that needed protection received protection, things most at risk are corporate financial data, Personally identifiable information (PII), Medical records and User account information.

Organizations based in India (80 percent) are more likely to have experienced data loss and/or systems downtime within the past year, than those overall across Asia Pacific and Japan (71 percent).

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