Cisco wireless solution to help Shoppers Stop for digital transformation

Retail technology spendingIndian fashion retailer Shoppers Stop will deploy Cisco Wireless Solution across 80 Shoppers Stop stores as part of its digital transformation.

In select stores, Shoppers Stop is piloting the Cisco Connected Mobile Experience (CMX) capabilities integrated with Cisco Wireless Solution for personalized experiences for shoppers.

Cisco will accelerate the digitization of Shoppers Stop stores in line with its omni-channel strategy. The retail chain aims to achieve 20 percent digitally-influenced sales by 2020.

As per Cisco VNI Report 2016 – 2021, public Wi-Fi hotspots will grow 112-fold to 5.4 million by 2021 in India.

Shoppers Stop has deployed guest Wi-Fi for personalization and digital services to help its customers discover the best shopping possibilities within its stores. Cisco’s CMX solution is designed to help Shoppers Stop better serve its customers by analyzing individual customer experience, behavior and engagement.Dinesh Malkani, president, Cisco India Image: Dinesh Malkani, president, Cisco India addressing the audiences during the Cisco India Summit 2017

“We are excited to collaborate with Shoppers Stop as they digitally transform their business, deliver hyper-relevant customer experiences and enhance workforce efficiency to emerge as the retailers of the future by driving both revenue growth and operational efficiencies,” said Dinesh Malkani, president, Cisco India and SAARC.

Cisco Wireless Solution will enable Shoppers Stop to gain a single view dashboard of connected customers in the store, insights into customer behavior analytics, traffic flow and dwell time analytics, location based services and analytics for effective in-store marketing and in-store tracking.

With over 4.6 million First Citizen loyalty program members and one million Shoppers Stop Mobile app downloads, Shoppers Stop can use anonymized aggregate data to provide mapping, directions and personalized in-store promotions to customers.
VC Gopalratnam, CIO- International, Cisco
Image: VC Gopalratnam, CIO – International, Cisco

“Cisco Mobility Solution will help us enhance customer experience, gather insights into our customer preferences and optimize our resources to offer enhanced personalized experiences to customers who shop at our stores,” said Anil Shankar, customer care associate and vice president – IT, Shoppers Stop.
Cisco India and Shoppers Stop
Image: Anil Shankar, vice president – IT, Shoppers Stop and Dinesh Malkani, president, Cisco India addressing the audiences during the Cisco India Summit 2017

Cisco Connected Mobile Experience (CMX) integrated with Cisco Wireless Solution can be delivered either on premises or from the Cloud, and will allow Shoppers Stop to improve customer loyalty and boost sales through location-based services, targeted advertisements and advanced analytics. Registered devices are automatically recognized at all Shoppers Stop stores, further encouraging Wi-Fi usage with the convenience of not having to log in again.

Cisco’s Enterprise Class Secured Wireless platform brings the power of Cisco’s Wi-Fi infrastructure and intelligent network capabilities allowing Shoppers Stop to drive insights and actionable analytics to enhance the customer shopping experience and improve business operations with better operational control and seamless, secure Wi-Fi onboarding.

Cisco Video Collaboration solutions including Cisco SX10 and SX20 HD video endpoints deployed at Shoppers Stop makes it easier for Shopper Stop employees to connect, collaborate and make faster decisions and quicker resolutions with colleagues and partners from any location.

As per a Cisco global report, there is potential for retailers to generate more than $506 billion in value that can be achieved through digital transformation.