CES 2016: Cisco’s Open Media Distribution simplifies Shaw Communications’ content delivery network operations


Shaw Communications is using Cisco’s Open Media Distribution solution to simplify the content delivery network operations for its new FreeRange TV service, Cisco said Wednesday, on the sidelines of CES 2016 in Las Vegas.

Cisco’s Open Media Distribution is a flexible new CDN solution for delivering multiscreen video experiences to managed and unmanaged devices. It is part of Cisco’s Virtualized Video Processing Platform (V2P).

Shaw’s 2.6 million video customers in Canada have access to Shaw’s new TV Everywhere offering that brings together traditional programming, live broadcast and on-demand content with online video, DVR/recorded content and mobile TV services.

“With mobile device usage on the rise, we know that more and more Canadians are increasingly choosing to watch streamed and on-demand content on their smartphones and tablets,” said Jay Mehr, executive vice president and chief operating officer, Shaw Communications.

“Our partnership with Cisco has given us an Open Media Distribution solution to offer customers instant access through Shaw FreeRange TV to over 80 live channels and thousands of on-demand titles, all in one app.”

Open Media Distribution combines Cisco proprietary CDN technologies with open-source CDN software to create a cloud-ready CDN that supports:

  • Streaming online video
  • Downloading video and data
  • Video-on-demand
  • Live TV
  • Cloud services and virtual applications
  • Analytics and more

At the event, Cisco also demonstrated how pay-TV operators, content providers and media companies can lower costs and drive revenue from new services, by transforming their video operations with cloud technology and software-based video functions.

The company said growth in online video and the increasing availability of higher-resolution content is requiring video operators to transport higher volumes of data and content through their networks.

Cisco VNI forecasts that by 2019, 80 percent of IP traffic will be video. 42 percent of IP traffic will be viewed across mobile devices, and 68 percent will be a mix of high-definition and 4K/ultra-high-definition video.

At CES, Cisco is unveiling two new solutions for the platform- Open Media Distribution and Cloud Object Storage.

The first is a flexible new cloud-ready CDN platform for delivering multiscreen video experiences to managed and unmanaged devices. Meanwhile is a software-based storage solution designed to support the storage needs for video services such as cloud DVR and time-shift TV.

Arya MM

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