Brocade executive Ian Whiting joins Riverbed Technology

Ian Whiting, senior vice president of Riverbed Technology



Infotech Lead India: Riverbed Technology has appointed Ian Whiting as senior vice president of sales for the Americas.


Before joining Riverbed, Whiting worked with Brocade Communications as executive vice president of worldwide sales.


At Riverbed, Whiting will be responsible for scaling the company’s sales channels and outreach within North and South America to meet growing customer and partner needs.


As the leader of the Americas sales organization, Whiting will focus on evolving the go-to-market team to grow revenue and profitability.


Moreover, he will also be responsible for navigating the enterprise and channel markets, identifying new areas for expansion, and owning the vision, strategy and team execution to ensure Riverbed is aligned with these markets.


“Ian is a true sales professional, and we’re very excited about his decision to join Riverbed to lead the Americas sales organization. Ian’s leadership and ability to refine and hone execution will be key in our efforts to drive increasing revenue, productivity and profitability for Riverbed and our partners,”

said Dave Peranich, executive vice president, global field operations.


Whiting has more than 20 years of sales leadership experience.


At Brocade, Whiting spent 11 years in sales and marketing and helped grow revenue to more than $2 billion and transform the company’s go-to-market model from predominantly OEM and high touch end user sales to a blend of channel, service provider, direct and OEM.


Prior to joining Brocade, he served in various sales roles with Compaq Computer, Cognos, Networth Inc., and Data Translation Networking.


“As more data and applications are accessed through the cloud and software defined data centers, enterprises continue to face performance challenges due to distance, latency, and costly bandwidth. Riverbed has developed a reputation in the industry for delivering innovative solutions that solve performance problems in these complex IT environments,” said Whiting.


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