BookMyShow migrates to IP networking from Brocade


India’s largest online entertainment ticketing brand BookMyShow migrated to a new IP networking from Brocade.

Alongside online movie ticketing, BookMyShow also offers non-movie ticketing for plays, sports, and live events, leading to a tremendous increase in its user base and the amount of data traffic across its platforms.

To meet the growing scale of its operations, BookMyShow has been constantly upgrading its technologies and infrastructure.

“People in India are increasingly realizing the convenience and benefits associated with online ticketing. This, coupled with increasing smartphone and mobile Internet penetration, is resulting in more users experiencing BookMyShow,” said Viraj Patel, VP of Technology, BookMyShow.

“Brocade has designed a solution optimized to our requirements, thereby preventing the surfacing of any new bottlenecks and, at the same time, enabling us to scale on demand while ensuring 100 percent uptime.”

According to Edgar Dias, senior regional director for Brocade India, delivering 24×7 e-commerce availability is always a challenge and online ticketing, with its spikes in demand, takes things to an extreme.

“With Brocade VDX 6740 switches and Brocade VCS Fabric technology, we have been able to provide BookMyShow with a network infrastructure that enables a more automated and dynamic operating model, allowing the data center as a whole to respond rapidly to changing patterns of demand.”

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