AMD launches data center CPU Genoa, reveals new customers

Advanced Micro Devices Inc (AMD) announced the launch of its latest data center chip at a time when rival Intel’s latest data center chip, code named Sapphire Rapids, has struggled with delays.
AMD said Microsoft’s Azure, Alphabet-owned Google Cloud and Oracle would be some of its customers to use its latest data center chip called Genoa.

The company claims that its 4th Gen AMD EPYC can provide up to 2.8X more performance and up to 54 percent less power.

The generation EPYC processor makes significant improvement on performance and energy efficiency compared with its previous chip, said AMD CEO Lisa Su.

“What that means for enterprises and for cloud data centers is that it translates into lower Capex, lower Opex and lower total cost of ownership,” Lisa Su said.

Lisa Su said the data center represents the largest growth opportunity and most strategic priority for AMD.

“With this latest generation, they (AMD) have made a huge leap in performance not only against Intel, but against their previous generation… so that makes the viability of an AMD-based solution much more real,” said Bob O’Donnell, an analyst for TECHnalysis Research.

AMD, which launched its first EPYC data center chip in 2017, has been steadily gaining market share at the expense of Intel, making especially strong inroads with cloud service providers.

According to research firm IDC, AMD’s market share of chips, which are built on the x86 architecture and used by cloud services, went from zero in 2016 to about 29 percent last year. Cloud is one of the biggest growth areas for semiconductors.

“IDC expects AMD will stay on track, continue building up market share in public cloud deployments,” said Ashish Nadkarni, datacenter and cloud analyst at IDC.


Dell Technologies announced the next generation of Dell PowerEdge servers with 4th Generation AMD EPYC processors. Providing impressive application performance, the new systems are designed to help customers more effectively power demanding, compute-centric workloads such as data analytics.

Google Cloud discussed incorporating 4th Gen AMD EPYC processors into Google Cloud Compute Engine and highlighted how AMD EPYC processors in its data centers are helping Google with their efficiency goals.

Google Cloud highlighted the use of AMD EPYC processors to deliver leading price-performance in the Google Cloud Tau VMs and highly-secure data protection with Google Cloud’s Confidential Computing portfolio.

HPE announced new HPE ProLiant Gen11 servers that support 4th Gen AMD EPYC processors that are also available through a pay-as-you-go consumption model with HPE GreenLake.

HPE also announced support for 4th Gen AMD EPYC processors across its supercomputing portfolio with the new HPE Cray EX2500 and HPE Cray XD2000 supercomputers.

Lenovo introduced 21 new ThinkSystem servers and ThinkAgile hyperconverged (HCI) solutions, powered by 4th Gen AMD EPYC processors, including ThinkAgile VX and ThinkAgile HX to enable fast hybrid multi-cloud deployment and simplify infrastructure management.

Microsoft announced a Preview of new Virtual Machines (VMs) for HPC. HBv4-series VMs and the all new HX-series VMs are both powered by 4th Gen AMD EPYC processors. Each will feature AMD 3D V-Cache™ Technology when they reach General Availability in 2023. Microsoft also announced additional VMs and containers using 4th Gen AMD EPYC are forthcoming.

The latest Oracle Cloud Infrastructure (OCI) E5 compute instances are powered by 4th Gen AMD EPYC processors to be used by customers such as Oracle Red Bull Racing for development of their next generation of powertrain projects.

Oracle will also provide enhanced security with OCI Confidential Computing, based on AMD Secure Encrypted Virtualization (SEV). 4th Gen AMD EPYC processors additionally power MySQL HeatWave, Oracle Autonomous Database and Exadata Database Service on OCI.

Supermicro announced significant additions to its broad line of servers supporting the new 4th Gen AMD EPYC processors in the A+ series

VMware announced vSphere 8 support and optimization for 4th Gen EPYC processor powered systems is available now.

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