AMD charts server strategies to regain market share

AMD has finalized its server strategies to regain market share in enterprise and data center space.

As part of its growth plans, AND unveiled new products that address the needs of data center and cloud computing workloads.

Server market share of IBM, HP, Oracle and Fujitsu decreased in the first quarter of 2013. Gartner says server shipments declined 0.7 percent year-on-year, while revenue declined 5 percent.

“Our strategy is to differentiate ourselves by using our unique IP to build server processors that are particularly well matched to a target workload and thereby drive down the total cost of owning servers,” said Andrew Feldman, general manager of the Server Business Unit, AMD.

AND’s new server strategy includes leveraging its graphics processing capabilities and embracing both x86 and ARM instruction sets.

The AMD Opteron X-Series processor — code named Kyoto — is widely available now, AMD said.

The forthcoming AMD Opteron processors bring important innovations to the compute market, including integrated CPU and GPU compute (APU); high core-count ARM servers for high-density compute in the data center; and substantial improvements in compute per-watt per-dollar and total cost of ownership.

In 2014, AMD will unveil ARM server CPU. The 64-bit CPU — code named Seattle — is based on ARM Cortex-A57 cores and is expected to provide better throughput as well as performance-per-watt. AMD plans to sample Seattle in the first quarter of 2014 with production in the second half of the year.

AMD will also deliver a new APU — code named Berlin — which is an x86 CPU and APU, based on a new generation of cores named Steamroller. Berlin is expected to be available in the first half of 2014.

The chip company says Warsaw — AMD’s next-generation 2P/4P offering — is optimized to handle the heavily virtualized workloads found in enterprise environments including the more complex compute needs of data analytics, xSQL and traditional databases.

Warsaw will provide significantly improved performance-per-watt over today’s AMD Opteron 6300 family. Warsaw-based server is expected to be available in the first quarter of 2014.

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