Amazon slashes data warehousing service price by 56%

Amazon Web Services on Friday slashed data warehousing service price by 56 percent.

It said Dense Compute nodes, a new SSD-based node type, enable customers to create faster, lower-cost data warehouses with Amazon Redshift.

Amazon said its Redshift will be more accessible to customers, lowering the cost of a single node by as much as 56 percent while increasing the ratio of CPU, RAM, and I/O to storage to offer higher performance.

Customers can now start smaller, with 160GB datasets for $0.10/hour, and easily scale to a cluster with thousands of cores, terabytes of RAM, and hundreds of terabytes of SSD storage as their needs grow.

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“Amazon Redshift has become the fastest-growing service in the history of AWS by providing customers with a fast, fully managed, petabyte-scale data warehousing service for a tenth the price of traditional solutions,” said Raju Gulabani, vice president of Database Services, AWS.

As per today’s announcement, Amazon Redshift customers now have two node choices: Dense Compute nodes and Dense Storage nodes.

Dense Compute nodes for Amazon Redshift are ideal for customers who have less than 500GB of data in their data warehouse or for customers with more than 500GB of data whose primary focus is performance. With Dense Compute nodes, customers can scale up to hundreds of terabytes, giving them the highest ratio of CPU, memory, and I/O to storage.

If performance isn’t as critical for a customer’s use case, or if customers want to prioritize reducing costs further, they can use the larger Dense Storage nodes and scale up to a petabyte or more of compressed user data. Scaling a cluster up and down or switching between node types requires a single API call or a few clicks in the AWS Management Console.

Amazon Redshift lowers the cost of production and development by enabling customers to provision clusters in minutes, shut them down when not in use, and easily recreate them when they are needed again.

Its target is industries such as advertising, financial services, manufacturing, media, healthcare, social media, mobile applications, and gaming.

Customers such as Fender, Financial Times, MediaMath, Nasdaq OMX, Nokia, and Pinterest are using Amazon Redshift for a variety of analytic use cases, including enterprise data warehousing, customer lifetime value, clickstream, traffic, user engagement, and online advertising.

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