97% Indian consumers ask for more mobile interactions with banks, telecoms, retailers, utilities: SAP study

97 percent of consumers ask for more mobile interactions with banks, telecoms, retailers, utilities and other businesses, according to a SAP study.

80 percent of the population makes parallel usage of the mobile phones other than just calls and text messages.

63 percent of consumers access the internet on their mobile at least once a day.  65 percent of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment, SAP said on Tuesday.

The study found that India scores high in using mobile for banking transactions when compared to other countries in the world.

As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78 percent), bank transactions (72 percent) and for setting up a new account (74 percent).

Mobile phone user

More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 percent) followed by music downloads (48 percent).

The other key purchases via mobile are clothes/footware/other attires (47 percent) and books or e-books (40 percent).

In the study, 57 percent of users in the country believe that once they gain confidence in mobile security, they will increase their mobile payment activity.

Providing services that are lower cost (24 percent) and personalised (33 percent) will encourage mobile owners to make more bank transfers through their mobile phones, in turn increasing the mobile based consumption in India·

Consumers in India are driven to buy goods using their mobile phone by exclusive offers (33 percent) and coupons (26 percent).

Free minutes, texts and Web use (26 percent), personalized services (28 percent) and lower cost services (26 percent) will encourage consumers in India to use their mobile to check usage data for their mobile account.

picture source: technews24h.com

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