Zoom has released a new video Software Development Kit (SDK) to enable developers to leverage the platform’s HD video, audio and interactive features to build video-based applications and desktop experiences with native user interfaces.
The company said developers will have the ability to build the reliability and scale-ready performance of Zoom’s video-first unified communications platform into their products and applications to create new and exciting experiences.
Developers can use the Video SDK in order to drive customer engagement and provide opportunities for revenue without being tied to the Zoom Meetings user interface, the US-based video conferencing platform said.
“Video-based customer experiences will play an increasingly large role in customer engagement as we move into the future,” Natalie Mullin, product marketing manager at Zoom, wrote in a blog post on Monday.
Video usage is at an all-time high. The next wave of video-based experiences will be driven by embedding video directly into business and consumer applications that seamlessly improve workflows and enhance social interaction, according to industry analyst Zeus Kerravala, principal analyst at ZK Research.
“Zoom’s Video SDKs are easy to work with, and enable nimble development of fully customizable video-based applications.”
For example, developers can integrate Zoom’s functionality into social media applications to create reliable and engaging communications experiences, such as on-the-go live streaming with interactive chat.
Developers can use use Zoom’s HD video and audio and interactive features to build desktop gaming apps that offer new opportunities for audience engagement.