Vodafone Business targets 7 mn users for free digital advisory service

Vodafone Business said the number of users for V-Hub, the free digital advisory service, has reached more than five million from 3.6 million customers this time last year. V-Hub targets users in small and medium-sized (SMEs) businesses and small-office, home-offices (SOHOs) across European and African countries.Amanda Jobbins Vodafone Business
Vodafone Business launched V-Hub in July 2020 to help SMEs and SOHOs increase their understanding of the complexities of the digital landscape by providing personal advice on digital transformation.  Vodafone Business is expanding the service later this year to give every user access to a bespoke action plan in addition to ongoing one-to-one advice with an expert advisor and exclusive content at no extra cost.

The move is designed to help many more individuals and smaller companies with limited digital and IT resources gain the necessary digital skills to be able to manage networks, productivity tools and the cyber security defences required to compete globally.

It also supports the European Commission’s goal for more than 90 percent of SMEs to reach a basic level of digital intensity, and underpins Vodacom’s drive to develop affordable financial and digital services at scale in Africa.

“Many SMEs are starved of personalised digital advice and services, and V-Hub aims to change that. By 2025, we aim to support seven million users to digitalise with V-Hub’s practical and applicable advice, and access to local-to-global digital communities,” Amanda Jobbins, Chief Marketing Officer & Director of Strategic Partners at Vodafone Business, said.

“This will make a real difference to the SMEs that make up 90 percent of all businesses, and employ between two-thirds and 90 percent of workers, in Europe, Egypt, and South Africa where the service is available.”

In the first three months of 2023, more than 35 percent of SMEs and SOHOs have come back to the site, attracted by the advice Vodafone Business offers, including one-to-one conversations with an advisor and usable tips like search engine optimisation (SEO) and hybrid working.