Videocon targets 12% share in enterprise communication market

Videocon WallCam Product _1Videocon Edge is aiming to achieve revenue of Rs 195 crore during fiscal 2017-18 targeting a 12 percent share in the Rs 1,600 crore enterprise communication market in India.

Enterprise communication segment includes services like A2P SMS, Toll free solutions, OBD/IVR, PRI, Missed call & Short/Longcode solutions etc, and is dominated by SMS.

Videocon Edge will target BFSI, e-commerce, retail, media & entertainment, tourism, wellness, education and Government sectors etc.

“Looking the potential of the market, we had setup the Enterprise communication solutions vertical last year. The vertical has done fairly well last year, created a good funnel of Enterprise and Govt sector customers,” said Arvind Bali, CEO of Videocon Telecom.

Enterprise communication market is dominated by A2P SMS with approx Rs 1,400 crore or 82 percent of the total market. The A2P SMS market is projected to be over 180 billion SMS in 2017, registering 6 percent growth over last year.

The A2P SMS market is expected to grow 2-fold within the next few years. India has over 1.1 billion mobile subscribers and the current A2P SMS market size in India is approx 180 billion SMS an year, which interpolates to 13.5 A2P SMS per mobile subscriber per month. This is only about 1/4th of the average A2P SMS consumption of the rest of the world, which is approximately 53 A2P SMS per subscriber per month.

“We aspire to be the first choice of businesses and brands using the service, and desire to be among the top 3 players by 2020,” Arvind Bali said.

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