Verifone to power payment solutions for Shufersal

Delhaize America has selected Verifone's multi-media, EMV and NFC-capable MX 925 payment terminalsShufersal, a retail merchant in Israel, will implement Verifone’s commerce-enabled payment solutions to secure checkout experience for its customers.

Verifone’s payment solutions include an upgrade to local EMV requirements, access to third-party apps in the Merchant Marketplace, and gateway services for omni-channel view of consumer transactions both online and instore.

The Shufersal PaaS (payment-as-a-service) deal is a first in terms of scope, scale and service including payment solutions, merchant marketplace, gateway services and reporting, and omni-channel capabilities as well as a range of value-added services such as media and estate management, and device monitoring.

“To meet the demands of the digital consumer who expects a personalized ecommerce and instore experience, we plan to interact with shoppers with multimedia content such as interactive surveys, loyalty programs, and targeted marketing videos and graphics,” said Zvika Fishaimer, VP Systems Information and HR, Shufersal.

Verifone MX 925 multilane point-of-sale (POS) device will allow Shufersal to be EMV-ready across their 3500 attended and self-checkout lanes, with encryption and tokenization services to securely accept a variety of payment types including mobile wallets.

“Technology is moving quickly in Israel and retail is evolving as merchants look for solutions that can both strengthen their business and enhance interactions with the consumer,” said Dan Soffer, VP Services, EEMEA and GM of Verifone Israel.

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