Toyota and Dentsu form JV for digital transformation

Dentsu Group and Toyota Motor have agreed to form a business alliance and establish two companies to improve Toyota’s communications and digital transformation strategy.
Toyota and technologyToyota will own 66 percent and Dentsu 34 percent stake in a holding company that will run two companies. The companies are scheduled to start operations in January 2021.

One company will focus on improving Toyota’s marketing strategy to create exceptional customer trust, while the other will work on digital transformation and the use of data to improve customer relationships.