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Telematics in two-wheelers: Innovation, trends, companies & strategies

The two-wheeler industry is witnessing accelerated telematics adoption driven by safety, security, and the rise of electric vehicles.

Two-wheeler telematics market forecast
Two-wheeler telematics market forecast

Key innovations and trends include:

Embedded Telematics Growth: OEM-installed telematics systems are gaining traction, with 16.7 million active systems by end-2024, projected to reach 59.7 million by 2029 (CAGR of 29.0 percent).

Aftermarket Expansion: Despite OEM growth, aftermarket telematics systems remain significant, with 17.2 million active units in 2024 and expected to reach 30.8 million in 2029 (CAGR of 12.3 percent).

Electrification Synergy: The growth of electric two-wheelers is acting as a catalyst for telematics adoption, especially for energy monitoring, remote diagnostics, and over-the-air updates.

Safety & Security Focus: Emergency services, roadside assistance, theft recovery, and crash alerts are driving consumer and OEM demand.

Regional Penetration: Asia-Pacific leads globally in telematics system adoption, followed by the Rest of the World (RoW), including Africa, Latin America, and the Middle East.

OEM Adoption & Strategies

Several two-wheeler OEMs are at the forefront of embedded telematics integration:

BMW Motorrad (Europe)

LiveWire (USA)

Zero Motorcycles (USA)

Hero MotoCorp, TVS Motor, Chetak (Bajaj Auto), Royal Enfield (India)

Yadea, NIU Technologies, Segway-Ninebot, Sunra (China)

OEM strategies include:

Collaborating with Tier 1 suppliers and telematics service providers (TSPs)

Offering premium connected services like ride analytics, navigation, and anti-theft systems

Focusing on integration with smartphone apps to enhance user experience

Tier 1 Suppliers & TSPs Supporting OEMs

Major automotive suppliers and TSPs have entered the two-wheeler telematics space, including:

Actia

Bosch

Cerence AI

Continental

Harman

Panasonic

Sibros

In India, local TSPs working with OEMs include:

Ajjas

iTriangle Infotech

Trak N Tell

Strategies by suppliers:

Extending existing automotive telematics capabilities to two-wheelers

Initially focusing on infotainment clusters and smartphone-based connectivity

Gradual scaling towards embedded modules with cloud connectivity

Aftermarket Telematics Providers

Numerous players operate in the aftermarket segment, offering devices and services across geographies:

Europe: Mapit IoT, Trackting, GeoRide, Monimoto, Sizzapp, Scorpion Automotive

North America: SVR Tracking, Find it Now

South America: Carsystem, Strix

India: Ajjas, Fleettrack, iTriangle Infotech, Onelap Telematics, Trak N Tell

China: WanWayTech

South Africa: Tracker Connect

Device & Hardware Makers (Global Reach):

ERM Advanced Telematics

Jimi IoT

Positioning Universal

Queclink Wireless Solutions

Teltonika

Tramigo

Strategic Approaches in Aftermarket:

Emphasis on plug-and-play devices for consumers

Subscription-based service models (e.g., theft tracking, geofencing, ride history)

Partnerships with insurance companies for usage-based insurance (UBI)

Outlook

By 2029, the number of connected two-wheelers (motorcycles, scooters, mopeds) globally is expected to reach 90.5 million, signaling strong momentum. The ecosystem will continue to evolve with increasing collaboration between OEMs, TSPs, hardware vendors, and software providers to deliver advanced connected services, improve rider experience, and support regulatory and safety mandates, Berg Insights said.

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