The SUBWAY restaurant chain has launched the SUBWAY App and order.subway.com to offer remote ordering capabilities and payment for its customers in the U.S.
The restaurant chain will improve the customer experience as it is planning to add PayPal for convenient payment options.
PayPal allows customer to pay for meals when they order remotely or pay in-store using the SUBWAY App’s mobile payment feature.
Additionally, SUBWAY restaurants will enable its 27,000 plus US store locations with multiple forms of mobile payment with the help of PayPal.
The customers can also pay for their meals using a mobile device in-store at the point of sale as Android Pay joins Apple Pay for easy and secure payment option.
This apart, customers can use order.subway.com to chose a restaurant, customize and place order and pick the order from the restaurant.
In addition, PayPal One Touch is deployed to simplify checkout experience using which customers can check out online via their phones or laptops.
“We are excited to launch our new ordering platforms and will continue to look for new ways to improve the Subway experience,” said Carman Wenkoff, chief information officer for the SUBWAY brand.
Last month, Domino’s Pizza selected Nuance Communications to launch voice ordering services for its iPhone and Android apps.
In April, Dunkin’ Donuts unveiled a new mobile payment option for Android users which allows US customers to purchase and reload virtual Dunkin’ Donuts cards using Google Wallet for android devices.
Shilpa Khatri
