The Rockport Group, a global shoe brand, has deployed the SAP Fashion Management application supplied by business software giant SAP to unify wholesale, retail and business-to-business channels.
SAP will assist The Rockport Group to tap customers in new markets such as China and to strengthen its presence in existing markets such as the United States, Canada, Japan, Korea, Portugal and Spain.
The shoe company has utilized the SAP Customer Activity Repository application and SAP Hybris solutions to provide a 360-degree view of customers globally. Rockport, which has three brands — Rockport, Aravon and Dunham — has more than 300 locations in over 60 countries.
SAP Fashion Management features
# Base their plans and forecasts on real-time customer insights
# Break down data silos and enable real-time data access, visibility and analytics with software and technology from SAP
# Anticipate each customer’s needs; develop promotions, assortments and programs that boost market share; and optimize customer experience across channels
# Blend digital and physical channels to give customers one personalized view of the brand
SAP said Fashion Management, launched in January 2014, a fashion application connects wholesale, retail and manufacturing processes within one back-end software system.
SAP developed the SAP Fashion Management in partnership with four customers, including adidas Group. At present, the SAP Fashion Management supports over 70 customers including Benetton, Brooks Brothers and more.
“With SAP solutions, we have more visibility into our inventory and financials, enabling us to better serve our customers and deliver a modern experience,” said Ram Reddy, CIO of The Rockport Group (in the image).
Meanwhile, SAP announced that fashion brand Benetton with more than 5,000 retailers and 10,000 employees, selected SAP Fashion Management, SAP S/4HANA and the SAP HANA platform to simplify its retail and franchise operations in one integrated system.
Benetton’s group CIO Massimo Amadio said: “With SAP innovations, Benetton expects to increase its speed and flexibility in supporting distribution and sales processes in order to deliver superior value to its customers in this digital era. Once fully deployed, SAP Fashion Management will be the backbone for the entire commercial network.”
