Samsung is number one digital signage manufacturer in 2023: Omdia

Samsung Electronics is the number one digital signage manufacturer in 2023, Omdia said in its market research report.
Samsung Wall signageSamsung led the global signage market with a 33 percent market share in 2023. Samsung sold over 2 million units — a record-breaking number for the company.

Samsung is offering several pricing options, allowing owners to match their digital signage cost to their specific needs. Samsung says the versatility of Samsung VXT makes it the right digital signage solution. Samsung VXT has several tools to create and deploy content quickly and efficiently, allowing users to leverage the power of digital content with a digital signage price.

“Achieving first place in the display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics.

Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.

Last year, Samsung has showcased its advancements in signage technology at the Integrated Systems Europe (ISE) 2023 in order to attract more viewers with crisp and easy-to-use display solutions. ISE 2023 was held at the Fira Barcelona Gran Via in Barcelona, Spain.
Samsung digital signage pricingINNOVATION

Samsung’s introduction of The Wall, the world’s first modular display with micro LED technology, was aimed at adding more customers in the digital signage market. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case.

Samsung’s Smart Signage provides sense of immersion with its ultra-slim profile and uniform bezel design.

Samsung has several Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment.

Samsung Interactive Display is an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.

Samsung says the expansion of The Wall lineup is an indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases. The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii, Samsung said.

Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.

The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.

Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8 percent leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020, Omdia said.

Baburajan Kizhakedath

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