Sales, marketing and collaboration tips for business pros

In the modern business environment, there are three keys to success:

  • Sales
  • Marketing
  • Collaboration

Once you nail all three of these, then you’ll find things a lot easier. However, you can’t just snap your fingers and have everything instantly perfect. Instead, you need to put strategies into action for each one. Then, through patience and perseverance, you will start to see results. If you’re a business professional who runs a small, medium, or large-sized business, then make sure to use the following tips – they will help you to do exactly this.
video to connect
For improved collaboration, use Microsoft 365

During your day-to-day business operations, you likely spend a ton of time communicating and collaborating with your:

  • Employees
  • Clients
  • Customers

However, if you’re doing most of your collaborating via phone calls and emails, then it’s time to switch your routine around. A great place to start is by using Microsoft 365 services (and one of its best features, Microsoft Teams). This will enable you to operate in luxury, from holding video conference calls to sending files to the right people with minimal fuss.

Create buyer personas

When running a business, you need to have specific buyer personas. Then, you will have a clear direction of who you want to market and sell products to.

To create buyer personas, all you need to do is:

  1. Conduct market research on your target audience (college students, the elderly, affluent adults)
  2. Highlight the most important details about them (sex, ages, occupation)
  3. Separate them into different buyer personas with individual names
  4. Begin planning your marketing content and sales approach for each persona

As an example, one of your buyer personas might look something like:

Name: Kyle

Age: 30

Occupation: Doctor

Financial Status: Affluent

Once you have your buyer personas completed, it will make life so much easier for your sales and marketing departments.

Post frequent content to social media

Want to know an interesting fact? 97 percent of Fortune 500 companies are heavily reliant on social media. Therefore, if the biggest companies in the world are using social media, then you should be, too. Facebook, Instagram, and Twitter should be at the core of your social media efforts, depending on where your target audience spends most of their time. Remember, just because you’re a business doesn’t mean you can only post business-related content. Now, most modern brands communicate with their followers as if they’re close personal friends. For example, they post memes, surveys, and other light-hearted content that is designed to engage their audience, not overwhelm them with marketing content.

Become certified on Google

Out of all the search engines available, Google is the most dominant with a 92 percent market share. Therefore, it’s hardly a surprise that most people search for businesses using Google.

Because of Google’s popularity, you should certify your business on there by creating a Google My Business account. After doing this, your business will officially appear on Google Maps. Plus, you’ll be able to post lots of useful information, such as your opening times and address. This way, whenever consumers search for your name on Google, they’ll see it immediately.

Be visual with your marketing content

The modern consumer doesn’t want to read through blocks of text to understand what your products and services are. Instead, they want to learn about your brand visually. From your product packaging to social media posts, make sure that your content is visually pleasing to the eye.

Baburajan K

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