Retail chain Olimpica selects Blue Yonder for floor planning strategy

Olimpica, the third largest Columbian retail chain, has selected Blue Yonder to transform its space and floor planning capabilities.
Retail technology for customer experience
The retailer has selected Blue Yonder’s category management; space & floor planning, which includes Planogram Generator; and assortment management solutions to improve its display strategy, in order to impact sales and margin. Softtek, a Blue Yonder partner and consulting IT company, is deploying the project.

“In order to offer a better shopping experience to our customers and as a result of the growth Olimpica has had the last couple of years, we realized it was time to update our category strategy, which is why we teamed up with Blue Yonder and Softtek to optimize product availability and improve sales,” said Mauricio Correa, commercial manager, Olimpica.

Blue Yonder’s solutions will enable Olimpica to make more accurate space allocation decisions, focusing on its customers, who will be able to find the products they need more easily, while guaranteeing a better shopping and service experience.

“Olimpica will gain planogram automation, assortment optimization, better category management strategies, optimization of seasonal items, and greater productivity – all leading to improved business outcomes. We look forward to expanding our relationship with them for years to come,” said Nestor Del Rio, Latin America sales director, Blue Yonder.