Advertising group Publicis will unveil its internal collaborative network Marcel on Thursday and hopes to have 90 percent of its staff using it by 2020.
The initiative in partnership with US-based software major Microsoft is aimed at improving the interaction between Publicis’ various agencies.
The Paris-based company, which partnered with Microsoft to develop the platform, aims to foster greater collaboration between its agencies worldwide by using this tool.
Marcel will provide a daily digest to all employees who opt in. These digests will include suggestions to participate in pitches and works in progress.
The launch will be in January 2019 and employees will join on a voluntary basis. Publicis is the world’s third-biggest advertising group and whose rivals include WPP and Omnicom.
Publicis did not say how much the initiative had cost and declined to provide an estimate of the productivity gains from this tool.
